How Okeyhaul’s Growth Experts Leverage Spreadsheet Analytics for Scalable User Acquisition
At Okeyhaul, a cross-border shopping platform, growth specialists employ data-driven strategies to optimize every stage of the user journey. From tracking acquisition channels to designing viral loops, their methodology combines spreadsheet analytics with Discord-powered collaboration – ultimately driving sustainable expansion.
1. Multi-Touch Attribution via Okeyhaul Spreadsheet
By integrating UTM parameters and API-fed data into customizable Okeyhaul Spreadsheet
2. Conversion Funnel Surgery
Spreadsheet heatmaps revealed a 37% drop-off at Okeyhaul’s cart page. Post-optimization:
| Metric | Pre-Optimization | Current |
|---|---|---|
| Checkout Completion | 12.4% | 18.9% (+52%) |
| Average Order Value | ¥387 | ¥421 (+8.8%) |
4. Cohort-Based Retention Systems
Using 90-day retention curves segmented in spreadsheets, Okeyhaul built:
- Dormant User Reactivation:
- Predictive churn modeling scoring users at risk (87% accuracy)
5. Discord-Powered Growth Hacking
Growth strategies formulated in the Okeyhaul Discord community
Data literacy workshops teach teams to build:
"We replicate T1 spreadsheet models for A/B test predictions – seeing 20% higher accuracy than SaaS tools in landing page tests."
- Okeyhaul Growth Lead, June 2023